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1. Introduction
The harmonization of competition
policies has been on the agenda of the Southern Common Market (Mercosur) project since the
signing of the Asunción Treaty in March 1991. According to its first article, that treaty
involves "the coordination of macroeconomic and sectoral policies between the States
Parties in the areas of foreign trade, agriculture, industry, fiscal and monetary matters,
foreign exchange and capital, services, customs, transport and communications and any
other areas that may be agreed upon, in order to ensure proper competition between the
States Parties;" and, therefore, "the commitment by the States Parties to
harmonize their legislation in the relevant areas in order to strengthen the integration
process."
Under this ambitious framework,
Mercosur countries have signed, in December 1996, a protocol that indicates the guidelines
toward a common competition policy in the region. The implementation of this protocol will
imply, among other institutional innovations, that all member countries will have an
autonomous competition agency in the near future; that the national law will cover the
whole economy; that the competition agency will be strong enough to challenge other public
policies whenever necessary, and that the member countries will share a common view about
the interplay between competition policy and other governmental actions. Following the
Mercosur philosophy, the protocol does not create supranational organisms, and the
effectiveness of the regional disciplines will rely on the enforcement power of the
national agencies.
This paper analyses the potential
roles to be played by this protocol at the national and regional levels. Section 2
discusses the conflicting situations that can be engendered by the process of economic
reform and examines the scope for enduring competition rules under such circumstances.
Section 3 reviews the protocol, highlights the institutional requirements for its
implementation, and shows that the concept of competition advocacy is also relevant at the
regional level. Finally, some concluding remarks are made in section 4.
2. Institutional Reform, Economic Integration and Transparency
The economic reforms and the
preferential trade agreements launched by Latin American countries in the recent past
have, in principle, the same objective, which is the promotion of a new style of economic
growth based on market transparency, industrial efficiency and consumer welfare. Each
reform has a particular role in this endeavor. Macroeconomic stabilization should reduce
the uncertainty of market signals, including relative prices and governments
credibility. Trade liberalization should expose domestic firms to international
competition, thus inducing lower prices and better products and services. Privatization
should cut down transaction costs by improving the supply of basic services such as
telecommunications, energy and transport. Competition policy should remove entry barriers
and monitor business practices. Finally, regional integration should open new
opportunities for industrial specialization and stronger international competitiveness.
Despite these promising results,
economic reform can also engender conflicting situations. For instance, the use of
exchange rate anchors to stop inflation, combined with delays in the execution of the
fiscal reform, creates trade deficits which bring protectionist pressures and eventual
reversals in the trade liberalizing process. The shortage of tax revenues confuses the
privatization process, by highlighting the governments cash flow problems and
distracting the public attention from more important issues, such as the regulatory
framework to be implanted. The reintroduction of protectionist mechanisms and the
transformation of public enterprises into private monopolies are government-generated
entry barriers that imply additional work for the antitrust authorities. These
contradictions diminish the potentialities of the regional integration projects.
Moreover, the process of economic
reform inaugurates a transition period wherein the old rules have been abolished and the
new ones are yet to be enforced. This is the ideal environment for rent seeking activities
oriented toward one shot gain. The most typical examples are the procedures used for
selling state firms and the temporary changes of import tariffs. These practices provoke
long lasting distortions and stimulate the continual postponement of some reforms, in
order to keep open the channels for attending special interests.
Four examples from Mercosur are
used here to illustrate the aforementioned issues: privatization and antidumping actions
in Argentina, and tariffs swings and the automotive regime in Brazil. By the privatization
program implemented during 19901992, the Argentine government sold 20 public firms
and transferred to the private sector the management of the countrys most important
turnpikes. This program has generated more than 10 billion dollars, which corresponded to
about 4% of GDP and 21% of current fiscal revenues (CEPAL, 1994). It included Aerolíneas
Argentinas, one of the largest airlines in Latin America, the entire
telecommunications industry, steel, oil, gas and electricity. Due to their interindustry
linkages, these sectors affect the productivity levels and the competition conditions of
the whole economy. Because of economies of scale and scope they are natural monopolies or
oligopolies, and, therefore, are submitted to stringent regulation in most countries.1
A process of technological
convergence is transforming several branches of activities into a unified information
industry, encompassing telephone, television, computer, software and consumer electronics.
This convergence also creates new interindustry linkages for a variety of businesses such
as newspapers, book publishing, advertising, data processing and consultant services. From
the point of view of competition policy, this process implies a continual review of the
criteria for measuring relevant markets, entry barriers, economies of scope, productivity
standards and market power. For the regulatory agencies, it means an additional challenge,
which is the establishment of accurate rules that circumvent the problems of capture and
asymmetric information without hampering the rate of technical progress. In Argentina,
like in most Latin American economies, the debate about regulatory reform is just
beginning, but its results will delimit the enforcement power of competition law in the
country.
Another example of temporary
tensions within the process of economic reform is the recent Argentine import policy.
Following the regional trend, the government introduced a series of trade liberalizing
measures in the period 1989/1993. They included the elimination of specific tariffs and
several non tariff barriers, and the introduction of a three-tier tariff structure (0% for
raw materials, 11% for intermediate goods and 22% for consumer goods). Although allowing
room for tariff escalation, the new structure signified a generalized decline of
protection rates throughout the economy. The only sector that had remained protected by
quantitative import restrictions was the auto industry (see Chudnovsky et al., 1996).
However, the 1991 macroeconomic
stabilization plan provoked exchange rate appreciation, trade deficits, and some
additional exceptions to the trade opening process. Since 1992, the most relevant measures
have been a 10% surcharge on imports, the so-called "statistics tax", quotas on
selected products from the paper and food industries, the return of specific tariffs for a
few apparel goods, and, most notably, the intense use of antidumping actions. As table 1
shows, from May 1992 to May 1996, the Argentine government has initiated 128 antidumping
cases against 39 different countries. From the view point of competition policy, all trade
barriers have a similar effect, which is to strengthen the market power of domestic firms.
Among the mechanisms that reduce contestability, antidumping measures are particularly
efficient, because they hit only the most aggressive potential competitors. Thus, not by
chance, Brazilian firms have been the priority targets for the Argentine cases, due to the
free trade conditions created by Mercosur.
Table 1
Argentina: Antidumping Actions (May 1992 May 1996)
Target Country
Brazil
China
United States
Germany
Korea
Netherlands |
Actions
33
16
10
9
7
6 |
Target Country
Belgium
South Africa
Spain
Japan
Taiwan
Other |
Actions
4
4
4
3
4
28 |
| Total = 128
|
Source: World Trade Organization.
The Brazilian import policy since
July 1994 provides a complementary illustration of the peculiar situations engendered by
economic reform. In the period 1988/1993, the government implemented a trade reform that
radically changed the conditions of competition in the country. After six decades of
economic growth based on import substitution policies, domestic industries were exposed
for the first time to the competition of imported goods. The new tariff
structure was supposed to grant a steady and homogenous level of effective protection to
all industries. Accordingly, by July 1993, the average rate of effective protection was
14.5%, and only few sectors were outside the range 10% 20%. The outstanding
exception was, again, the auto industry, which had a 130% protection rate (see Kume,
1996).
However, after July 1994, import
rules became volatile, in order to accommodate the amount of foreign trade to the short
run needs of the macroeconomic stabilization plan. In a first stage that lasted until
December 1994, the governments objective was to impose a quick decline of domestic
prices through currency appreciation and additional tariff reductions for goods that had
significant impact on the inflation indexes. Food products and basic inputs were the
preferred targets, and the immediate consequence was to amplify the range of effective
protection, since lower tariffs on inputs imply greater protection for final goods.
In 1995,
the major macroeconomic problem was not price discipline anymore, but the trade deficit.
And import restrictions were back, with the consequences reported at tables 2 to 4.
Between July 1994 and September 1996, out the 13,428 tariff lines that compose the
Brazilian Harmonized System, 11,183 items have been changed (see Baumann et al., 1997). As
table 3 shows, capital goods and intermediate inputs were among the most affected
industries, wherein import rules have switched more than five times! Considering the
forward linkages of theses industries, such changes signified unstable relative prices for the whole economy.
2 Table 4 gives examples of ad-hoc swings that included assorted goods such as cars, telephone sets,
detergents, pesticides, synthetic filaments and packing machines.
As table 4 shows, the import
policy for autos has been highly unstable since 1994. After a brief attempt of reducing
nominal protection to 20% in September 1994, five months later the government raised the
tariff to 70%, and in December 1995 established a new set of incentives that went beyond
those granted by the Argentine automotive regime. The Brazilian Decree nº 1761 combined
all types of import substituting mechanisms: import quotas, minimum levels of domestic
inputs, export performance targets, tax rebates and the like.
The automotive industry is an
international oligopoly that has a long tradition of influencing trade negotiations and
national policies. The 1965 auto-pact between Canada and the United States, the export
promotion policies implemented by the Brazilian government in the seventies, the 1981
U.S. Japan VER agreement, and the tariff swings listed in table 4 are just a few
examples of that tradition. Due to the industrys size and production linkages, the
investment decisions made by the assembly firms often generate macroeconomic consequences
that affect not only employment and GDP growth rates, but also the balance of payments
conditions and the national rhythm of technical progress. Since these economic figures can
be easily transformed into political power, the auto industry has been able to extract
privileges from governments worldwide for many decades.
Table 2
Brazil: Changes of Import Tariffs (July 1994 September 1996)
| Least number of changes |
Tariff lines |
Percentage |
| 1 |
11,183 |
83.3 |
| 2 |
3,830 |
28.5 |
| 3 |
939 |
7.0 |
| 5 |
148 |
1.1 |
| Harmonized System |
13,428 |
100 |
Table 3
Brazil: Examples of industries that had more than five tariff changes during 1994/1996
| HS Chapter |
Industry |
Number of Products |
Number of Changes |
| 15 |
Fats and Oils |
1 |
6 |
| 29 |
Organic Chemicals |
1 |
7 |
| 34 |
Cleaning Agents |
12 |
6 |
| 54 |
Synthetic filaments |
12 |
6 |
| 76 |
Aluminum |
2 |
6 |
| 83 |
Articles/ base metal |
1 |
6 |
| 84 |
Mechanical Appliances |
1 |
6 |
| 85 |
Electrical equipment |
11 |
5 |
| 87 |
Vehicles |
61 |
5 |
Table 4
Brazil: Examples of tariff swings
| Product/H Code |
Tariff history (Date/Duty rate |
Pesticides
29.26.90.02 |
07/94
15 |
09/94
14 |
12/94
2 |
05/95
4 |
11/95
8 |
02/96
10 |
04/96
2 |
08/96
12 |
Detergents
34.01.19.03 |
07/94
10 |
01/95
11 |
05/95
4 |
11/95
6 |
02/96
8 |
04/96
2 |
08/96
18 |
Synthetic filaments
54.02.49.04 |
07/94
20 |
09/94
16 |
11/94
2 |
04/95
0 |
05/95
6 |
02/96
10 |
04/96
6 |
08/96
16 |
Synthetic filaments
54.02.49.04 |
07/94
20 |
09/94
16 |
11/94
2 |
04/95
0 |
05/95
6 |
02/96
10 |
04/96
6 |
08/96
16 |
Packing Machines
84.22.40.99 |
07/94
20 |
11/94
0 |
01/95
19 |
06/95
0 |
07/95
19 |
01/96
18 |
|
Telephone sets
85.17.10.99 |
07/94
30 |
01/95
19 |
03/95
70 |
05/95
63 |
01/96
56 |
04/96
30 |
|
Passenger cars
87.03 |
07/94
35 |
09/94
20 |
01/95
32 |
02/95
70 |
01/96
62 |
04/96
70 |
|
Source: Baumann et al. (1997)
Besides the market
distortions already illustrated by the preceding examples, the automotive regime implies
an additional challenge to the enforcement of competition rules in Mercosur. Imagine that
the Brazilian antitrust authorities have found convincing evidences of price fixing among
the industrys leading firms. The most immediate action for repressing such behavior
would be to stimulate import competition, a solution that the government could not allow
at this moment. An eventual surge of car imports would contradict not only the provisions
of Decree 1761, but, more important, the current macroeconomic priorities of controlling
the trade deficit and ensuring the credibility of the Real Plan.
Under this awkward
circumstance, the best strategy for the antitrust authorities would be the promotion of
market transparency, as a first step toward enduring competition rules in the long run.
This can be attained by a system of economic indicators that would keep the public
informed about the current conditions of competition in the country. The system should
include all the relevant industries and describe their evolution in terms of size,
structure, efficiency patterns, entry barriers and market power of incumbent firms. These
indicators would provide answers for the three basic questions that can be raised about
the current conditions of competition, namely: [1] Do they impose enough discipline on the
established firms, thereby protecting the public interest, or leave open space for unfair
practices? [2] Do they allow domestic producers to follow the international rhythm of
technical progress? [3] Are the regulated industries meeting the international levels of
productivity?3
Among the OECD countries,
publicity has proved to be the prime enforcement mechanism of antitrust law, and the most
compelling case has been the Swedish experience since 1946. In that year, a new law was
enacted with surprising provisions: the government was responsible for investigating
restrictive practices and for announcing the findings, but had no castigating authority.
As Bourdet commented: "No fines could be imposed on firms involved in restrictive
practices with harmful effects and no legislative provision existed that gave competition
authorities the power to force firms to terminate restrictive practices agreements. Making
information about these firms and their behavior public was considered sufficient to
convince them to respect the legislation and to adopt the competitive straitjacket
(Bourdet, 1992, p.301)." Afterwards, that law was amended in 1953, 1956 and 1982 and
certain enforcing rules were gradually introduced. But, as the antitrust authorities
remained peaceful, very few cases have been taken to court. According to Bourdet, this
reflects the government's view "that a more conciliatory policy of negotiating with
firms who have violated the restrictive practices legislation will bring more positive
effects for society than would court proceedings (Bourdet, 1992, p.314)."
In sum, the foregoing
evidences show that the main problem faced by antitrust agencies in Latin America is not
to discipline the private sector but to cope with inconsistent governmental actions. The
only feasible instrument for this endeavor is competition advocacy, which promotes
transparency and, consequently, the political conditions for abolishing the inconsistent
actions. Competition advocacy also plays a similar role at the regional level, as the next
section reports.
3. Toward a Regional Competition Policy: The Protocol
for the Defense of Competition
With the progressive
elimination of tariffs and non tariff barriers, Mercosur countries have improved market
access and promoted trade and investment among its members. However, as regional markets
expand, so do anticompetitive and rent-seeking practices, as domestic firms tend to
cooperate to keep out new competitors. Besides, international firms looking for
monopolistic profits and easy capture of export markets prefer those countries where
competition laws do not exist or are weakly enforced. Finally, governments can also
contribute to these trends, as section 2 described. To approach these issues, Mercosur
countries passed, at a meeting of the Common Market Council, held in Fortaleza, Brazil in
December 1996, the Decision 17/96 containing the Protocol for the Defense Competition in
Mercosur ("The Protocol"). This document, part of a comprehensive agenda for
common trade policies beyond the external tariff scheme, is pending of congressional
approval by each member country to be enforceable as national law. It was drafted by the
Mercosurs Trade Commission over the past two years based on the mandates set forth
in the Decisions No. 20/94 and 21/94 which called respectively for the identification of
policies that distort market access conditions and the issuance of guidelines for
harmonizing antitrust law in the region.
The Protocol
s goals are
threefold. First, it provides mechanisms to control firms anticompetitive practices
with Mercosur dimension. Second, it calls for convergent domestic laws in order to ensure
similar conditions of competition and independence among firms regarding the formation of
prices and other market variables. Third, it provides an agenda for surveilling public
policies that distort competition conditions and affect trade among the member countries.
Thus, the Mercosur competition policy should be an instrument for abolishing obstacles to
the enlargement of the regional market. From this viewpoint, the Protocol cannot be seen
just as a set of rules to be applied to anticompetitive practices with extraterritorial
implications. It is more far reaching. It deals with both government and firms
interference with the competition process. Competition benefits, whether related to
efficiency, consumer welfare or deconcentration of economic power are not expressly
considered in the Protocol. They are expected, however, as results of a larger market with
more participants.
Like other Mercosur
provisions, the Protocol is not oriented toward supranational mechanisms. It is rather
based on cooperation within the region and enforced at a national level. However, Mercosur
institutions are expected to develop and enforce competition rules on cases of
extraterritorial effects. In this regard the Protocols approach shares many features
of the Australia-New Zealand antitrust accord. Mercosur institutions have a role on
guiding the Protocols implementation by the member countries, as will be further
examined, and this provision may serve either as an instrument for political mediation or
for the enforcement of common rules. Since there is little experience in Mercosur on the
use of competition law, the Protocol identifies the issues of concern and provides
instruments for solving them. Mercosur institutions are supposed to develop accordingly.
Anticompetitive Practices of Mercosur Dimension
Restrictive agreements are
the most visible response to the pressures that the newcomers bring after the elimination
of trade barriers. The Protocol seeks to prevent any concerted practice between competing
firms or individual abuse of dominant position aimed at limiting competition in the
Mercosur market. Its provisions apply to acts performed by any person, be it natural or
legal, private or public, including State enterprises and natural monopolies, so long as
such practices have extraterritorial effects. The list includes price-fixing, restraints,
reductions or destructions of input and output, market division, restriction of market
access, bid-rigging, exclusionary practices, tying arrangements, refusal to deal, resale
price maintenance, market division, predatory practices, price discrimination and
exclusive dealings.
The Protocols is
enforced by the Trade Commission of Mercosur (TC) and the Committee for the Defense of
Competition (CDC).4 The TC has adjudicative functions, while the CDC is responsible for the investigation and
evaluation of cases. Modeled after the Brazilian law, the proceedings and adjudication of
cases are conducted on a three stage basis. Proceedings are initiated before the
competition authority of each country at interested partys request. The competition
agency, after a preliminary determination on whether the practice has Mercosur
implications, may submit the case before the CDC for a second determination. Both
evaluations must follow a rule of reason analysis in which a definition of the relevant
market and evidence of the conduct and the economic effects must be provided. Based on
this evaluation, the CDC must decide whether the practice violates the Protocol and
recommend that sanctions and other measures be imposed. The CDC ruling is submitted to the
TC for final adjudication by means of a Directive. As part of these procedures, the
Protocols establish provisions for preventive measures and undertakings of cessation. This
mechanism allows the defendant to cease the investigated practice under compliance of
certain obligations agreed upon with the CDC. The monitoring of these measures and the
enforcement of the sanctions bears upon the national competition authorities.
Some problems may be
anticipated with this system. As said before, the substantive and procedural provisions of
the Protocol apply only to practices with Mercosur implication. Given the fact that the
national agencies, the CDC and the TC are independent in their judgements at each stage
and that one can overrule the other at the following stage, the process of defining the
Mercosur dimension of each case may be cumbersome under this system. At each stage, the
agency may apply a different criterion to define the relevant market. For instance, the
national agencies may well use a restrictive criterion for market definition and close the
investigation. The other way around may happen if the applied criteria are more
permissive. The same problems can be anticipated regarding the evaluation of the evidence
and the economic effects of the practice. There is a large controversy about the
limitations of applying economic analysis to anticompetitive practices. Nonetheless,
assuming that each criterion is adequately defined by the national agencies, it does not
ensure that other definitions and approaches may not be yielded by the CDC. Likewise,
although it is expected that CDC rulings are adopted by the TC, the latter has,
though, power to overrule the former based on its own criteria.
Furthermore, given the little
experience developed by each country regarding these practices, both the preliminary and
the CDC analyses may lead to inconsistent results. This also may well open doors for
discretion and political influence at any stage if the bodies base their decisions on
considerations other than technical ones, particularly in the analysis of the
practices effects on the market. Thus, it remains to be seen how well the
intergovernmental coordination mechanisms of the Protocol work, and how sound and
politically neutral are the criteria applied to the practices investigated. These issues
lead to consider a more preventive approach toward the practices of an extraterritorial
dimension, since many of these practices are possible only when there is an unbalance
regarding their treatment at each national level. To address this crucial area, the
Protocol contains provisions for the harmonization of domestic competition policy and law.
Harmonization of Domestic Competition Law
Within any regional agreement
governments may still protect domestic firms after dismantling border controls, either by
failing to provide (or provide inadequately) proper competition regulations and
institutions or simply by deliberate non-enforcement of them. These attitudes produce a
new type of market "advantage" over countries with stricter competition rules.
Two typical procedures performed by firms outside a country which distort competition
conditions in the domestic market may illustrate the need for harmonization: price
discrimination and collusion.
International price
discrimination is the result of setting prices in the export market below those of the
national market. Firms do this usually with the aim of penetrating new markets and
eliminating competition once there to raise prices later in monopolistic circumstances.
Such practices are feasible when the exporting firm enjoys a dominant position in its
domestic market. This condition is acquired either by structural barriers that prevent
market access to firms from other countries, or by anticompetitive practices that prevail
in the firms market. In both circumstances, the exporting firm has the ability to
impose prices and other commercial conditions into its market, which are sufficient to
enable it to set lower prices in the foreign market, or to enter into concerted action
with the dominant firms in the foreign market.
Practices involving collusion
are the result of agreement between competitors in the domestic market (export or import
cartels) or between competitors of the domestic country and the foreign country
(international cartels) with the purpose of increasing market power by dividing markets or
fixing output and prices. This type of practice is difficult to counteract, basically
because it is achieved by taking advantage of a position of impunity or immunity with
respect to competition laws. Assuming the existence of competition laws in the countries
involved, because such practices are detected within the foreign country, it will be
difficult to enforce them because the competition agency has to verify the existence of
monopolistic practices or market barriers in other jurisdiction.
When monopolistic practices
are not verified in the country where the distortion was created, firms may act freely.
If, for example, discriminatory prices are detected in the importing country, competition
laws are irrelevant. First, due to the jurisdiction problem, and second because such
prices have no anticompetitive impact on the domestic market of the exporting country.
Indeed, the peculiarity of this kind of discrimination is to distort only the conditions
of production in the importing country, but not the trading partners market, where
the competition law could be applied. In the case of collusion agreements is the same, and
difficulties are greater if the practices in question are implemented by firms protected
by rules of exception which exclude them from the sphere of competition law, i.e., state
monopolies, export cartels or enterprises in sectors or activities which have been
exempted.
The provisions of the
Protocol dealing with practices with extraterritorial effects touch upon the surface of
these issues. They seek to solve problems whose causes may well be attributed to a lack of
competition enforcement in the countries where the investigated firms operate. As usual,
it is more costly to remedy facts afterwards than preventing them. Relying exclusively on
the Protocol provisions may be risky. More effective would be to apply common standards
where the practice is originated and leave only complex cases to the Mercosur
institutions. By addressing anti-competitive practices with standards directed at the
behavior of firms in their turf, governments eliminate a typical root of potential market
fragmentation.
The only successful
experience in this direction has been that of Australia and New Zealand in the framework
of their free trade area agreement of 1983, which established a mandate for the
harmonization of restrictive commercial practices. This mandate resulted in New Zealand's
adoption in 1986 of a new competition law assimilated to the terms of Australia's laws. In
1988, both countries adopted a protocol following which the application of antidumping
measures was eliminated, and agreement was reached regarding the application of
competition laws to conduct affecting trade between the countries. Furthermore the powers
of inquiry of the agencies were extended to jurisdiction in the other country by requiring
companies subject to inquiry to provide information. Other attempts to achieve
harmonization are reflected in the NAFTA, the Group of Three and the Andean Group (see
Tineo, 1996). However, there are no lessons to be drawn from these endeavors. The case of
Australia and New Zealand exhibit many helpful analogies in treating the subject of
integration agreements for which application does not depend upon supranational organs, as
in the case of Mercosur.
To this end, the Protocol
calls the member countries "to adopt within the period of two years, common rules for
the control of acts and contracts, of any kind, which may limit or in any way cause
prejudice to free trade, or result in the domination of the relevant regional market of
goods and services, including which result in economic concentration, with a view to
preventing their possible anticompetitive effects in Mercosur." Furthermore, it also
calls the countries "undertake, within a two year period, to draft joint standards
and mechanisms which shall govern State aid susceptible to limit, restrict, falsify or
distort competition and to affect trade between the States Parties." These provisions
set up the basis for a comprehensive competition policy harmonization to be completed by
the end of 1998. The process, as clearly stated, goes beyond the treatment of
anticompetitive practices to include structure concerns and competition advocacy. For
Mercosur countries this means a long road of work.
At present competition is
approached very differently by Mercosur countries. For instance, Uruguay and Paraguay do
not have competition laws in place, leaving this process to be governed by the market
following trade liberalization and deregulation. In Argentina
5 and Brazil 6, although competition laws exist, their
components, enforcement mechanisms and policy goals differ greatly. In Argentina, the
competition regime focuses only on preventing anticompetitive conduct. At present the
Argentine Congress is working on a bill to improve the enforcement of the current law,
clarify enforcement standards, introduce the evaluation of economic concentrations, and
make the Competition Commission independent from the Ministry of Economy. In Brazil, the
amendments introduced to the law in 1994 made competition policy a critical complement of
its trade and investment policies. They raised CADE to a status independent of the
Ministry of Justice, of which it had previously been a subordinate part. CADE was given
competition advocacy powers to ensure that conditions encouraging competition would not be
affected by other provisions connected with privatization and regulatory reform of natural
monopolies. Regulations were introduced to control economic concentrations,
anticompetitive practices were more broadly defined, and CADE was given more precise
standards for analyzing and evaluating such practices. This has made Brazils policy
contrast with the rest of Mercosur, being the only one showing initial signs of the
coherent approach conceived by the Protocol.
At a Mercosur level, each
countrys approach remains also to be seen. It could be possible that countries apply
identical standards for both domestic and external trade restraints or differently for
domestic and external trade, restricting the protection of competition in favor of
domestic consumers and permitting anticompetitive practices aimed at boosting the export
capacity of domestic firms. In addition to the substantive differences in approach to the
fostering of competition, countries may differ in their enforcement methods. It could be
possible that some countries, though their laws may penalize the same practices, differ in
how to define them and measure their effects on competition. Similarly, in some countries
the laws may not be enforced or the agencies may not be sufficiently trusted. In some
countries, industrial policies may be used to foster competition. In some countries the
focus is more on market structures than on the behavior of firms. In some countries
sizable sectors may be exempted from the competition regime, while in others specific
anticompetitive practices may be subject to administrative authorizations.
These differences may be more
likely to be encountered when certain practices are deemed to spur trade and lead to more
efficient production as is the case of mergers and other economic concentrations mentioned
as well in the Protocol. The quest for monopolistic profits based on each countrys
type of action or omission as regards of competition triggers a number of practices that
affect market integration. Since fostering competition conditions in integrated economies
depends not only upon the observance of antitrust rules, but also upon the continual
surveillance of trade and investment barriers, a competition advocacy component is
included in the Protocol.
Regional Competition Advocacy
The use of common competition
rules to correct the imbalances of the integration process can lead to different styles of
law enforcement. Two factors, advanced among others by Rodriguez &
Williams (1996), highlight the risks of an exclusive focus on prosecuting anticompetitive
practices at any cost. First, the evidence linking trade growth to anticompetitive
practices is yet to be gathered. Second, there is also lack of data on the welfare costs
from extraterritorial anticompetitive practices compared with the cost of prosecuting and
sanctioning them. It is true that price discrimination and cartels are harmful practices
to the integration process and they deserve scrutiny. However, consideration must be given
to the costs and limited technical capabilities of both the Mercosur institutions and the
national agencies in handling these cases.
A more promising alternative
is to promote regional competition advocacy, at least during the consolidation period of
integration, for the reasons discussed in section 2. As we saw, in a context of unfinished
reforms, transparency is the main instrument for controlling both anticompetitive
practices and inconsistent government policies. To this extent, a technical committee on
public policies that distort competitiveness has been operating since 1995. Its goal is to
identify government measures affecting competition and decide whether they are compatible
with the operation of the custom union. The scope of measures examined include exceptions
granted under the Mercosur regime, taxes, government procurement and other discriminatory
policies. This committee has advanced little in its agenda as there are many conflicting
topics involved. However, there are two areas related to firms performance not
covered by any Mercosur instrument which deserve attention. The former is the
harmonization of regulatory frameworks to natural monopolies run either by State
enterprises or by privatized firms. The latter are the treatment of dumping actions and
the progressive elimination of the dual standard of analysis for export prices and
domestic prices for one favoring the application of a harmonized competition regime. The
Protocol is particularly keen in regard to State subsidies that affect competition
conditions. If the CDC is successful in identifying and eliminating the distorting fiscal
incentives existing in Mercosur countries, it could turn this committee into a center
forum to advance further initiatives in those untouched areas.
Implementation
The harmonization process of
such diverse areas of competition requires the accomplishment of a number of prior
sub-processes like, for instance, those listed in article 30 of the Protocol. The program
of cooperation therein described will allow countries to identify grounds of commonality
and divergence regarding the goals and scope of competition and its implications for
Mercosur integration. It will also lead to the identification of exceptions which might
allow those anticompetitive practices that affect the market of another country, i.e.,
state monopolies and import and export cartels. These efforts may engender a coherent set
of regulations on conduct and structure as well as common procedural rules and enforcement
standards to be applied by independent agencies. The final outcome will be a common
approach to the treatment of anticompetitive practices, i.e., horizontal and vertical
practices and abuse of dominant position, especially those of a discriminatory nature as
well as methodologies for merger evaluation.
Although not explicit in the
Protocol, the above cooperation program includes four clear cut stages of implementation
at the national level. A crucial peculiarity of this process is that each stage can only
be developed after the attainment of the preceding one. The first stage is the enactment
of a national law containing the provisions required by the Protocol. The second is the
creation of an autonomous and properly staffed antitrust agency. The third is the
establishment of transparent operational routines by the antitrust agency, such as the
publication of annual reports, guidelines to orient the private sector, consistent
enforcement criteria, etc. The fourth is the consolidation of competition advocacy as the
fundamental domestic task of the antitrust agency.
4.
Conclusion
Until a few years ago
antitrust was just a domestic issue in some advanced economies. Nowadays it has a new
title competition policy and became a noteworthy topic on the international
agenda. This change was provoked by several factors, such as the simultaneous trends
toward globalization and regional integration, the rebirth of capitalism in Eastern
Europe, the Latin American economic reforms, the creation of the World Trade Organization
and the new analytical instruments for dealing with regulatory reform in open economies.
It is therefore a new subject
everywhere. At the WTO, the debate about the effectiveness of a multilateral agreement on
competition rules is yet to begin. As Hoekman (1997) observed, the possible outcomes may
vary from doing nothing to a fully harmonized international law, and a consensus view is
far from emerging. Within the scope of the Free Trade Area of the Americas (FTAA), a
working group on competition policy was established on May 1996. Its mandate includes,
among other initiatives, the exchange of views on the operation of competition policy
regimes in the region, the identification of cooperation mechanisms among governments and
the elaboration of specific recommendations on how to proceed in this matter.
In this context, if the
institutional innovations discussed in this paper are accomplished, the Mercosur Protocol
will turn into a basic reference on the harmonization of competition policy among trading
partners. Otherwise, it probably will add complexity to an already intricate theme.
References
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Footnotes
Mr. Tavares de Araujo
has previously held positions with the Brazilian government, as well as the
Inter-American Development Bank and the United Nations Economic Commission for Latin America and the Caribbean. He has a Ph.D. from London University.
Luis Tineo,
Consultant. Mr. Tineo was previously general counsel to the Venezuelan Ministry of
Economic Planning. Prior to joining the OAS Trade Section he was with the Inter-American
Development Bank.
1 Regulatory reform is a sensitive issue everywhere. In the United Kingdom, the
rules for the telecommunication industry have been on the public agenda since 1981, when
British Telecom (BT) was split from the Post Office, and the privatization process lasted
until 1993, when the final tranche of BTs shares was sold. According to Armstrong et
al. (1994), policy in this area is still far from settled. In the United States, the
debate which led to the 1996 Telecommunications Act has been alive since 1982, when the
local telephone companies were separated from AT&T, and, apparently, will not be
concluded soon. For instance, Klingler (1996) argues that the Act is focused on
competition problems that were relevant in the past and does not address the current
structural changes of the information industry.
2 It should be noted that, in most cases, the first tariff change was due to the
establishment of Mercosur Common External Tariff in January 1995. Afterwards, subsequent
changes have been made through continual restatements of the list of exceptions to the
common tariff.
3 For a discussion about the use of economic indicators as competition policy
instruments, see Tavares de Araujo, 1995, 1996.
4 Both bodies are composed by representatives from each member country. However, in
the case of the CDC, countries representatives must come from the respective
competition agencies.
5 Law for the Protection of Competition, No. 22.262, July 7, 1980. Argentina
passed the regions first law on competition in 1919, being amended in 1947 and 1980
(see OAS, 1997).
6 Law for the Prevention of Practices Against the Economic Order, No. 8.884, June
11, 1994. Prior to this law, Brazil enacted its first law on competition in 1962, being
amended in 1990, 1991 and 1994 (see OAS, 1997).
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